ZATAC helps Zambian Agribusinesses and producer-associations/cooperatives respond effectively to improved business climate by offering industry level assistance in the areas of: Market assessments, identifying local and international buyer contacts, product development, access to regional and international trade events; market development tours. ZATAC's market development and expansion assistance provided to Zambian agribusinesses result in:

	Increased marketing of agricultural products through timely and adequate market information on domestic and export opportunities;
	Stronger linkages between agribusinesses and primary producers through contract growing/marketing agreements, and technology sharing;
	Increased international competitiveness of local firms through greater access to agro-processing technologies; and
	Improved and increased opportunities for business between Zambia and International agribusiness firms.